Founder Gustav Stickley wanted the world to know what made them different, so he marked every piece with Als Ik Kan to the best of my ability. One of their best-sellers, the upholstered Leroy Chair, is designed with a firm and upright back to support long hours of sitting without throwing your back out. Individuals can visit the company website and alter the way they want their furniture to look at. (7) Restaurant Equipment Galaxy is a furniture building company that provides custom furniture building, furniture refinishing, and furniture repair. From the very beginning, founder W.Ray Jackson was firm about three things- innovation, value, and American pride. Quality that lasts. All sources of information, although vetted as much as possible, may lack context or important information so take everything, as always with content on the internet, with a grain of salt. Emecos very first creation was way back in 1944- a 1006 Navy Chair made exclusively for warships and sailors. Because of this wide array of designers, they truly offer every style of furniture from period specific traditional, to stylish and edgy contemporary. If, like me, you too have a soft corner for comfy and gorgeous upholstered furniture, then this is the brand for you. Our furniture starts with select kiln-dried hardwood lumber, sourced locally from North Carolina, which we use to build the sturdy frames. FAQ. Vermont Woods Studios well-built, high-end, heirloom-quality wood furniture goes a long way, resulting in a much smaller carbon footprint than what you typically find in the market. E.J. Nov. 27, 2021. With 35 years in the business, we know what it takes to make good furniture that lasts for generations. In addition to selling widely produced furniture, Carolina Chair also produces customized furniture as well. Why take our word for it when you can order and find out for yourself? Everything from start to finish is done by hand, without machines to give you an impressively comfy piece of furniture thats as good for you as it is for the planet. Today Drexel Heritage employs more than 1,300 people who craft a variety of pieces for the dining room, living room and bedroom. Third generation, family-owned North Carolina company, Hand cut, sewn and upholstered by skilled craftsmen, third generation, family owned manufacturer. Learn More. We build the highest quality furniture at the most affordable prices because we do not sell to stores - we sell direct to the public. Whats impressive is that this attractive handcrafted Texas table will dazzle up any room without hurting your pockets. Entering into business in 1953, Thayer Coggin carved out a unique identity in the home furnishings market through a commitment to classic modern design. La-Z-Boy, Founded in 1927, Monroe, Michigan. Reclaimed wood is the hero of Del Hutsons extensive product portfolio that includes bookshelves, wall shelves, and a chic, rustic array of tables, racks, and benches. A proud recipient of the coveted Sustainable by Design registration, Century uses environment-friendly materials and sustainable supply chain and manufacturing practices. Built in Greensboro, NC, Sam Rouse Furniture creates high quality custom furniture that is beautiful, inspiring, and creates conversation. Did you know Vermont Woods Studios has its very own forest? As a teenager, he took up work at a sawmill following the death of both his parents. Similar to Broyhill, Henredon and Thomasville, Drexel Enterprises benefited from the abundance of timber (like poplar, chestnut and oak) and a cheap labor force in North Carolina. Here youll find all the greatest designs and latest furniture releases from brands right here in the state of North Carolina. All storage pieces like wardrobes and dressers also come with furniture anchor straps to secure them to the wall. What Are the Characteristics of Mahogany Wood? Additional facilities were developed in nearby Hickory, Morganton, and Lexington, North Carolina, as well as in Bassett and Martinsville, Virginia. In addition to their dedication to the American craft, being innovative and keeping up with changing tastes have been key factors in their success. The fact that their first creation, an all-weather Adirondack chair, is now available in 16 fascinating colors and patterns is a small example of the brands growing prominence. When you buy something from this brand, rest assured that it has been made with utmost dedication and with the finest materials at Stickleys manufacturing facility in Manilus, New York. CouncillFrom Traditional to Modern, Councills furniture is detail-oriented. The 1860 industrial census lists 5 of the 37 cabinet shops in the state as using steam equipment to power operations. Shortly after its founding in 1903, Drexel released its first product, a three piece bedroom suite completely made of oak, at a wholesale price of $14.50. Also located in Hickory, this destination became a mainstay in the city starting in 1960. Besides scoring great in the looks department, Del Hutson Designs furniture is wallet-friendly, making them a popular pick at major online retailers like Amazon and Etsy. A fairly new entrant to the North Carolina furniture scene, Simplicity Sofas was established in 2007 and specializes in creating ready-to-assemble sofas and sectionals for small spaces that are perfect for the modern home. We are a third generation, family owned manufacturer. North Carolina is a leading furniture manufacturing state, due to its large supply of wood products and skilled labor. Perfect for use in the living area or the corner of your bedroom, this reclaimed wood offers plenty of space to huddle around it and enjoy a hearty serving of drinks and snacks. Any of our styles can be built as a chair or chair and half and are available in your choice of fabrics. For their dressers and chests, Vaughan-Bassett takes care to comply with ASTM International F2057, a safety standard for furniture stability, and all their storage furniture comes with an anti-tip kit. Youcan select from three different cushion optionsandcan customize your chair to get a chair that is perfect for your needs and style. Custom Wooden Furniture. Carolina Furniture Concepts. You choose the style you like, then select from a vast array of upholstery options and finish it off with various selected options. All you need to do is pick your style, choose a fabric, and be ready to get your furniture within a few weeks. Broyhill Furniture Factory Outlet 4930 Hickory Boulevard Granite Falls, NC 28630 800-327-6944 broyhillfurniture.com. Victor Experience E.J. Experience Prestige & Elegance with E.J. Not only is this brands furniture a blend of quality, longevity, and expert craftsmanship, the guys at Century, go an extra mile toward being eco-friendly. Their plywood frames are CARB, TSCA VI compliant, and locally sourced. Despite two world wars and several recessions, the company is still running strong, and the fourth generation of Bernhardts work in the family business. Get your custom one of a kind Adirondack Chair delivered to North Carolina. Three coats of water-based urethane paints. Harley Ferguson Shuford Sr. started the company with an eye on designing the finest looking, beautiful wood furniture in the world. High Point Furniture Sales is a locally-owned furniture retailer focused on providing a wide variety of quality products at a great value with excellent service. 1 20 Miles of Furniture Between Hickory and Lenoir See on map. Serves Asheville, North Carolina. These and many other furniture manufacturers bring millions of dollars of revenue as well as jobs to a state known as the Furniture Capital of the World. 2000-2023 Carolina Chair, Inc. All rights reserved. The lawmakers conclude: "As members of the North Carolina congressional delegation, we expect accreditors not to pre-judge actions of governing boards, follow normal processes, be attentive to such matters of public importance, and act in accord with federal and state law. Thats why we have applied ergonomic principles to our designs, including a curved backrest to cradle your spine and a rounded seat to avoid pressure points at the back of your knees. Companies (24) Advisors (3) Company Investors (12) PE Investors (13) Company M&A . Nowadays, so many products are made overseas, but thankfully when it comes to furniture made in the USA, there are tons of great options! This includes upholstered seating, such as chairs, sofas, and loveseats. John Bernhardt spent his entire life in the lumber industry. Whether you're looking for an upholstered sofa, a complete living room set, sectional couches, or leather accent chairs, Club Furniture can furnish your entire home with our high-quality home furniture made in North Carolina. It's been said that "things aren't made the way they used to be," but at Kincaid, that's not exactly true. Located in North Carolina, in the foothills of the Great Smokey Mountains and an area that skilled furniture craftspeople have called home for generations, we are ideally situated for our trade. Fans of the traditional style will fall in love with Stickleys iconic Mission Collection, Cherry Classic, and St. Lawrence. Consider furniture as an investment, and then work out how much youre willing to shell out. Its four original craftsmen intended to build furniture with a distinct custom flare, which is a mandate that has continued even in the face of technological advancements. The entire process from ordering to delivery was very professional. This doesnt mean other manufacturers dont have great quality and reputations, but with more than 400 to choose from, we offer these as the top providers. Its easier than you think. Furniture manufacturing is a major industry in North Carolina, and the state is home to many of . By 1902, High Point, North Carolina emerged as the furniture capital of the South, boasting 26 small factories. With new access to the rails, it made it easier for this Conover based business to begin production, and now with a new marketing strategy implemented by The Marketing Heaven, to not only sell locally but around the state as well. B & E Custom Cabinets is a family-owned manufacturing facility that has been located in China Grove for more than twenty years. Try our furniture in your own home for 30 days and if you're not 100% satisfied we'll buy it back! Scroll down this guide for a carefully compiled list of the best American made furniture brands to keep in mind next time you decide to redecorate or furnish your house or any space. Family-owned from the start, American Signature Furniture is highly recognized for its superior quality, value, and timeless designs thatll never go out of style. Coaster Furniture - Imported. Since 1800, Woody's Chair Shop has been handcrafting rocking chairs and chairs in the heart of Appalachia. The company experienced a boom at the end of World War II, coinciding with the housing boom of the same period. Measurement: Whether youre buying something for the bedroom, living space, or dining area, getting the correct room measurements is critical. Shop custom beds and headboards, upholstered chairs, sofas and sectionals - all with handpicked designer details. 1800. "I would like to congratulate you all on the excellent, good looking and very comfortable chairs. And brands like American Leather have made sure the wait time only gets shorter! Broyhill is now well known for its soft and supple leather recliners. Doing a bit of research on where and how the brand sources its material helps in a big way. B & E Custom Cabinets. If youre interested in additional help, whether it is tracking down the perfect accent chair or you want some inspiration, make sure to check out North Carolina Furniture. Henkel-Harris Just Possibly Americas Finest Furniture. Truly inspired American production, Henkel Harris offers incredibly designed and wonderfully finished furniture. Since 1955, we have proudly been handcrafting the best in Adirondack chairs and high quality outdoor Adirondack furniture. Only premium hides are used to upholster our fine furniture collections. Styles include American Arts and Crafts (Mission) and award-winning modern collections. Welcome to Hickory Furniture Mart, where we have had the privilege of inspiring homes around the world for over 50 years. Compared to chairs found at big box stores, Troutman Chair Co. offers more comfort through better design and greater quality through our handmade, shaker construction. Allform is a family-owned furniture maker based in North Carolina specializing in practical, easy-to-assemble modular seating customized for any configuration you're thinking of whether you're just interested in an accent chair, a loveseat, three-seater sofa, or even a sectional that seats up to 8 people. I could not find a company that even compares to yours in quality and design. This program is designed to provide a way for websites to earn advertising fees by linking to Amazon. Well, say hello to Homestead! Kindel Hand-crafting fine furniture in Grand Rapids, Michigan for over 100 years. . It also remains family-owned, with the third generation of Lails running the show. Later, as his reputation and clientele grew, a small group of European craftsmen joined the company and from this nucleus of skilled furniture makers a line of country French and country English home furnishings evolved. Guy Chaddock & Co. High-end French and English reproductions, known for their rustic finishes and custom capabilities. Being eco-friendly is not just lip service for them- POLYWOOD prevents an average of 400,000 milk jugs per day from ending up in landfills by recycling them. Highwoods furniture fits the bill! 2023 Club Furniture. The company is also committed to reducing its ecological footprint and producing sustainably. Polywoods sprawling range makes it a one-stop shop for your outdoor and patio furniture needs. The last 30 years of producing quality American made furniture has made Cisco a much-loved brand among those who seek visually appealing, comfortable, and eco-friendly furniture. The Carolina Chair company is quickly approaching its 100th birthday. RESTAURANT EQUIPMENT GALAXY. Let me know how it works for you if you decide to get it! Custom made furniture in Greensboro, North Carolina specializing in hand made solid wood furniture. over 1,100,000 square feet in five locations with over 1,000 employees and is growing to become one of the largest furniture manufacturers in the world." . While off the charts in durability and quality, Amish-made furniture pieces arent much in sync with the latest design trends. Striking harmony with nature has been the brands guiding mantra. In Emecos innovative, elegant, and earth-friendly catalog, youll find chairs, stools, tables, benches, daybeds, shelves, and outdoor and upholstered furniture. At ACFs stores and website, not only do you get the brands proprietary furniture but also a carefully curated selection of American-made furniture and furnishings by various other manufacturers. Whatever you decide to pick, be it a bed, headboard, chair, accent tables, benches, dining furniture, desks and chairs for the home office, or Cabana furniture, everything would be made for you to suit your style and flair. Besides using the highest-grade woods, Stickleys durability comes from its superior craftsmanship and robust designs. Dont hesitate to get in touch with their sales representative for an in-depth answer to your queries. Everett has enjoyed the Demand experience and relishes the challenge of each contribution. All purchases of Poly-Luxe and Brazilian Walnut (Ipe) products are protected by a complete Lifetime Written Guarantee on material and workmanship. To show just how confident they are of this, Polywood backs every product with a 20-year warranty. An educated buyer is a happy buyer and we inspire to make all of our customers happy. If you look closely at the ordinary HDPE, youll notice sharp edges, plastic creases, and a waxy look and feel. The brothers amassed so much Thomasville stock, they eventually bought out the other stockholders and staked an ownership of the furniture company. Our handcrafted Adirondack Chairs in North Carolina come in a wide variety of sizes, materials, colors and finishes to choose from. Each item is customized and made for you with engineered wood frames, steel components, luxury fabrics, double-picked fiberfill, and airform seat cushions. Copyright 2023 Leaf Group Ltd. / Leaf Group Lifestyle, All Rights Reserved. The very first piece of furniture designed and made by the brand was an 18-century vintage-style dining suite out of their plant in Hickory, North Carolina. The result is quality furniture built in North Carolina that is just what you want, not something you settled for. It can withstand all without chipping, cracking, rusting, staining, and splintering. For their kid-friendly furniture, Bush Acres relies on decorative hardwood plywood with a veneer core, such as Baltic Birch Plywood. Who hasnt heard of La-Z-Boy and their ultra-comfy line of recliners and sofas? Be sure to scroll down on this page to see all our chair styles. The Navy chairs core material, salvaged aluminum, was strengthened diligently using 77 steps to make it incredibly sturdy and virtually indestructible. We can add an arm to any of our 1-arm sectional style chairs to create a 2-armchair. Many thanks to our happy customers in the Old North State. I'd love to be able to tell the story of the 18th century North Carolina furniture maker or Kentucky farmer, who took a stationary ladderback chair and transformed it into the beloved rocking chairthe Southern furniture icon that now occupies a place of reverence on porches and patios everywhere from the West Texas plains to the rolling hills of Northern Virginia. Tried and true methods swelled joint construction and interlocking joinery. Many fabrics are sourced from North Carolina mills. Everett McCarty is an aspiring novelist, an accomplished traveler and a restless seeker. We hope that by sharing our favorite furniture brands, we helped you find the perfect furniture. Hickory Chair also produces the Historic James River Collection, Winterthur, & Al Sack collections. As an iconic American brand, people expect nothing less than the highest quality, craftsmanship, integrity, and a certain degree of sensitivity towards the environment from them. Every piece they sell is the result of the finest quality raw material transformed into functional and fashionable furniture- all courtesy of innovative designers and highly trained North Carolina artisans, where woodworking talent often runs in families. ", "My chairs and table arrived yesterday and I promptly assembled them. Since the launch of its inventive furniture legs that allowed people to make a table out of any material and place it on the thick steel legs, Floyd has come a long way in a matter of years. In 1974, the Heritage Furniture Company, founded by Elliot Wood in 1932, became Drexel Heritage. Sherrill Full line of well manufactured upholstered furniture. Whether youre redecorating, furnishing a room, or an entire house, The Insides enchanting catalog has everything you need. The Bush Acres is a small furniture company known for its fabulous range of kids furniture that is retailed mainly through its website or on e-commerce sites like Amazon and Etsy. Be sure to scroll down on this page to see all ourchair styles. Gone are the days when we had to wait months and months for a custom-made piece of furniture. You can also plan a stay at one of the many Airbnb tie-ups Floyd has furnished for a first-hand feel of this future and planet-friendly furniture! We understand how important it is to make the right decisions when it comes to selecting furniture for your home. ESTB. Now that's quality! 1985 Classic Leather. Toll Free: 1-800-262-1049. They could not have been more perfect and will be a lovely addition to our home. Its heartening to see Vaughan-Bassetts sheer commitment to quality and American craftsmanship thats hard to come by these days. Located in Black Mountain, near Asheville, NC, this shop specializes in handcrafted custom furniture, repair work, and restoration of antique pieces. At Club Furniture, our custom living room furniture is upholstered and designed in North Carolina and other Southeastern, US manufacturing plants with our customers designs and comfort in mind. Meanwhile, collections like Metropolitan and Martine, with their clean shapes and understated beauty, are more likely to woo contemporary enthusiasts. and Mission Style Shoe Storage Bench. Henredon of Raleigh/Drexel Heritage 10200 Little Brier Creek Lane Raleigh, NC 27617 800-444-3682 henredon.com. Using fine materials and traditional craftsmanship on each individual piece Theodore Alexander has become eminent in its field, renowned as a unique brand embodying quality in design. Their top-grain leather is sourced from some of the best tanneries and is available in a vast selection of colors and textures. North Carolina is known as the furniture capital of the world. The Shops at CarolinaFurniture of Williamsburg, 5425 Richmond Rd.Williamsburg, VA 23188Phone: (757) 565-3000Fax: (757) 565-4476, SHOWROOM HOURS:Monday Friday: 9am to 5pmSaturday: 10am to 5pmSunday: Closed, Copyright 2023 The Shops At Carolina Furniture of Williamsburg. As a direct-to-consumer furniture brand, Civil invests heavily in quality and innovation but by cutting out wholesale and retail markups it can sell its . Since its launch in 1933, the brand has faced many challenges, from the Great Depression to wars to aggressive competition. For over 70 years, we continue to handcraft custom furniture in North Carolina. Our building consists of an eclectic mix of independent furniture retailers, including custom order showrooms, factory direct outlets, furniture outlets and dedicated manufacturers' galleries (learn more about our stores, outlets, and galleries). The creators of French Heritage are passionate about furniture, fashion, and design and their results stand out amongst other manufacturers in our industry. Vaughan-Bassett, founded in 1919, is one the last remaining bedroom furniture makers of its scale that has managed to strive and thrive in the age of imports. The Schottenstein familys association with furniture began nearly a century ago in the 1930s, with Ephraim L. Schottenstein selling furniture from the basement of his clothing store. Music stand Petersen, Karsten Salem North Carolina . I also find that American made products are usually of higher quality so although theyre a little more expensive, you save money in the long run. Compared to chairs found at big box stores, Troutman Chair Co. offers more comfort through better design and greater quality through our handmade, shaker construction. Highwoods proprietary Marine Grade Polymer matches the natural wood in looks and feel but beats it in longevity. Material: We simply cannot compromise on this, can we? All you need to do is imagine it and ask Homestead to bring it to life through their endless options in colors, fabrics, accents, sizes, and styles. We can add an arm to any of our 1-arm sectional style chairs to create a 2-arm chair. So it is crucial that you get it right by picking out something thatll last decades, meets your requirements, and goes with your style. Eventually, he took on the job of supervisor and worked lumber, where he helped build the railroad through the region. Furniture Builders. Styles cover the spectrum with looks from the Newport Mansions Collection and designers Carol Bolton, Julia Gray, Caroline Faison and Randall Tysinger. If youre interested, you can learn more about La-Z-Boys American Heritage on their website here. All rights reserved. These manufacturers represent the good, better and best . U.S. 321 is a major roadway linking Hickory and the Charlotte region to the High Country. West Elm - A lot of manufacturing in India, although some pieces are made in North America. With manufacturing in Morganton, North Carolina, Guy Chaddock product still carries the craftsmanship and quality today. Natural latex, organic wool, goose feathers and down, jute webbing, and low VOC wood stains are some of the other materials that go into their furniture. Theyll make one from scratch for you. Porch swings, benches, outdoor dining sets, chairs, bar sets, conversation sets, and a great many varieties of tables and chairs, whatever you have in mind, youll find it here. This creates a sweet spot in the middle that hugs your body. Founded in 1902, they have a long history of crafting quality furniture built to last. Before starting this website I was in the USMC infantry and nowadays I work on this website as a hobby. Right now, I really need a new set of patio furniture and am looking at Polywood. Well, look no further than Maiden Home. We are not claiming to be completely factually perfect nor an all-encompassing resource for any brand, company, or entity. Copyright 2019. Be sure to check the page for updates the top ten furniture lines list is updated periodically based on our knowledge of the manufacturers and their products. The overall quality of furniture depends mainly on the construction and choice of raw materials. North Carolina Furniture Has a Long History. Thanks to a performance-driven culture, efficient processes, expert craftsmanship, and innovation, American Leathers made-to-order furniture is at your doorstep faster than ever before. Established in Thomasville, North Carolina, in 1904, the company was responsible for one product in its early years, the very popular Thomasville chair. Their ultimate goal is to give you the furniture youll enjoy using as much as they do making it. A well-made north carolina chair has long been a part of the offerings for many furniture designers and manufacturers, but those produced by Drexel, Century Furniture and Milo Baughman are consistently popular. Best Furniture Manufacturers in North Carolina List 2023 Updated. Theodore Alexander A comprehensive collection of several thousand different designs; providing eclectic, traditional and transitional furniture and accessories. Solid wood frames. When it comes to wanting to support local businesses, you can do this with everything from grocery stores to automotive outlets. Along with their exquisite casegoods, they offer some of the best upholstery still made in America. What Is the Definition of a Bombay Chest? Hooker Furniture - Asia, Mexico, and Central America mostly. Henredon was founded in Morganton, North Carolina, in 1945. We also have a full article on where La-Z-Boy recliners are made here. Furniture Made in North Carolina | Living Room Furniture North Carolina Furniture. Whether you are enjoying Jordan Lake or Lake Norman, now you can enjoy in comfort. Even in its natural, unfinished form, the furniture is a sight to behold! Save my name, email, and website in this browser for the next time I comment. Sign up now to learn about exciting upcoming sales, new products and special events at clubfurniture. Catnappers are reclining pieces of furniture available in the form of sofas, sectionals, power recliners, swivel accent chairs, and more. The New York-based brand was founded in 2016 by entrepreneurs Stephen Kuhl and Kabeer Chopra with a goal to reinvent the furniture industry model. During this time, furniture production took off. Graduated side rungs set the chair at the perfect angle to relieve pressure off your spine. 828.458.2783. I absolutely love my sofa and recliner! All seating options feature a heavy-duty steel frame and comfort coil seat cushion with a cooling gel memory foam insert. In short, your hunt for luxury, lovingly crafted American-made furniture ends here. Charlotte, NC. Factors to Keep in Mind While Furniture Shopping, About Us page here, where they also have a picture of some of their employees, learn more about La-Z-Boys American Heritage on their website here, Nylon vs Polyester Flags: Pros & Cons of Each, 15 Best Flagpoles Made in the USA (2023 List), 17 Best Flashlights Made in the USA (2023 List), Best Cookware Made in the USA (17 Top Brands in 2023), 10 Running Shoes Made in the USA (2023 List), Solid Woods-Pine, Oak, Maple, Cherry, Ash, Poplar, Birch, and Beech, Bedroom, Dining Room, Living Room, Home Office, and Outdoor, Sofas, Dining Sets, Beds, Accents, Home Office, Entertainment Centers, Beds, Tables, Desks, Chairs, Storage, Sofas, and Sectionals, Sofa, Sectional, Accent Chairs, Motion Furniture, Reclining Furniture, Ottomans, Bed Frames, Living Room, Bedroom, Dining, Home Office, Chaise Lounges, Benches, Swings, Adirondack Chairs, Dining Sets, Accent Tables, Solid Wood- Cherry, Walnut, Hickory, and Oak, Recliners, Sofa, Chairs, Loveseats, Sectionals, Home Accents, Beds, and Dining Sets, Fabric, Leather, Wooden Frames, Comfort Core, Air Foam Cushions, Dayton, Tennessee; Neosho, Missouri; and Silom Springs, Arkansas, Beds, Couches, Chairs, Dining Tables, Benches & Ottomans, Performance Fabrics, Nubuck Leather, Solid Ash Wood, Moore & Giles Shearling, Bed, Dresser, Night Stand, Chest of Drawers. Click on anychair to see prices, dimensions and to order. Theres no skimping on materials and craftsmanship with this brand. Home. These days you get all sorts of designs from Vintage to Contemporary to Transitional. Most dining room sets offer matching or complementing items like china cabinet, credenza, bar, sideboard and buffet. 7 Generations of Handcrafted Custom Ladderback Chairs,since 1800's.Max Woody Chair Shop specializes in Handcrafted Chairs and Custom-Made Rockers that will last for many lifetimes.Our products include Dining Chairs,Bar Chairs,Stools,Benches,Tables with live edges,Wooden Stools & Benches,Crafts &more A family-owned and operated furniture company started in 1844, Harden Furniture has a legacy of fine furniture making deeply rooted in American craftsmanship, quality and tradition. North Carolina's nearly 600 lumber wood product manufacturing establishments and workforce of 18,000 make it the sixth-largest wood product manufacturing industry in the U.S. . Offering functional furniture packed with value while aiming for a stronger customer bond is what this brand is all about.